There was always a certain ambiance in Circuit City that I found to be appealing. At least on my local one before it closed down. It was like the lights were dimmed way down, but it was still bright enough to see. I guess you would call that “cool temperature” lighting, which is definitely not fashionable anymore. Everything nowadays seems to follow Apple’s store design which is this sterile eggshell white, bathed in neutral or warm temperature lighting. I find it kind of boring, but I understand why they do it that way.
Plus, I loved how instantly recognizable their old stores were. The big red block turned at an angle for an entrance was brilliant imo. They used it a lot in their television commercials and made it look like a plug end or a battery coming down from the sky.
Hard to blame them for thinking that at the time. CD-based consoles had a very rough start in that era, but the PS1 was probably the first actual hardware success that used the CD exclusively as it’s medium. Nintendo had pushed cartridges to their absolute limit with the technology they had, so it was only a matter of time before someone ended up succeeding where others failed.