These comparisons are losing efficacy as it becomes more and more about the apps.
And I’d guess it’ll become harder and harder to gauge discount pricing as deals are more and more often targeted. They can’t just download each app and put in different ZIP codes - price sensitive vs. price insensitive buyers will get different deals.
Believe we’ll have to look at receipts / order histories of large numbers of people across regions to get a good sense of how pricing is really working.
Edit: I can see a day when all fast food chains have “go fuck yourself” pricing on the menus. You’re a family on a rare road trip or a businessperson expensing a meal? Aight you might pay $20 for your McDouble just to get back on the highway, or while everything else in Podunk, Nowhere is closed. But anybody who actually wants to eat fast food monthly or more often? You better get the app, unless you wanna pay double for everything on the menu. That sweet sweet data and opportunity to price discriminate got the analysts salivating.
These comparisons are losing efficacy as it becomes more and more about the apps.
And I’d guess it’ll become harder and harder to gauge discount pricing as deals are more and more often targeted. They can’t just download each app and put in different ZIP codes - price sensitive vs. price insensitive buyers will get different deals.
Believe we’ll have to look at receipts / order histories of large numbers of people across regions to get a good sense of how pricing is really working.
Edit: I can see a day when all fast food chains have “go fuck yourself” pricing on the menus. You’re a family on a rare road trip or a businessperson expensing a meal? Aight you might pay $20 for your McDouble just to get back on the highway, or while everything else in Podunk, Nowhere is closed. But anybody who actually wants to eat fast food monthly or more often? You better get the app, unless you wanna pay double for everything on the menu. That sweet sweet data and opportunity to price discriminate got the analysts salivating.