Vancouver Mayor's Budget Task Force recommends selling naming rights to increase cash flow
bc.ctvnews.ca
A volunteer-run group tasked by the City of Vancouver to analyze its budget is suggesting the city generate revenue from city assets through selling naming rights and running sponsorship campaigns.
  • Kalcifer@sh.itjust.worksOPEnglish
    4·
    1 month ago

    putting a “maintenance of this made possible by sponsorship of xyz” on a plaque makes sense to me. But sponsorship should be a subscription, not a one time payment.

    An important thing to add to this, I think, is that it’s important that the sponsorship has no final say in the direction, or management of the asset. It should just be treated as an advertising/philanthropic opportunity for the sponsor.

    One concern that I do have is over-reliance and dependence on the sponsor. It would not be great to have a situation where the City is beholden to some corporation.