As someone who doesn’t remember those days, why was it so ridiculous to get a burger without a bun? Even without lettuce wraps, it seems like it would’ve been simple enough to throw/stack in the wrapper/box. Messy, but simple. These days, it’s commonly eaten with a fork.
This is based on a marketing campaign back in the day from Burger King called Have It Your Way. At the time having things customized in the food industry, especially fast food was not common and food allergies/intolerance were not really acknowledged. If you didn’t like pickles or tomatoes, you picked them off instead of being made without for you. So when BK started this it was pretty revolutionary.
As someone who doesn’t remember those days, why was it so ridiculous to get a burger without a bun? Even without lettuce wraps, it seems like it would’ve been simple enough to throw/stack in the wrapper/box. Messy, but simple. These days, it’s commonly eaten with a fork.
What was different back then?
This is based on a marketing campaign back in the day from Burger King called Have It Your Way. At the time having things customized in the food industry, especially fast food was not common and food allergies/intolerance were not really acknowledged. If you didn’t like pickles or tomatoes, you picked them off instead of being made without for you. So when BK started this it was pretty revolutionary.