Democrats’ attempts to woo content creators and their fans reached a natural conclusion on Friday, when the Democratic National Convention Committee opened up media credentials to influencers for its big convention this summer.
This time, however, DNC organizers say they’ll give content creators logistical assistance and access to “surrogates and VIPs” at the convention, which will take place at Chicago’s United Center.
The organization says it will also offer “convention video clips and content to creators and traditional media alike who will cover the event remotely.”
While the DNCC cast the decision as “leveling the playing field between creators and traditional media,” the group’s primary motivation seems to be reaching the roughly 33% percent of young people who regularly get their news on TikTok, per a November Pew Research study.
President Joe Biden’s campaign debuted on the widely popular social network in February, while efforts to force a sale of the Chinese-owned service were ramping up.
“When Americans tune in to our convention this summer, whether they’re watching on television or they’re anywhere — scrolling on their phones, they’re going to see President Biden lay out his historic record of progress and bold vision for the future,” the DNCC said in an ad inviting creators to email them for credentials.
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Democrats’ attempts to woo content creators and their fans reached a natural conclusion on Friday, when the Democratic National Convention Committee opened up media credentials to influencers for its big convention this summer.
This time, however, DNC organizers say they’ll give content creators logistical assistance and access to “surrogates and VIPs” at the convention, which will take place at Chicago’s United Center.
The organization says it will also offer “convention video clips and content to creators and traditional media alike who will cover the event remotely.”
While the DNCC cast the decision as “leveling the playing field between creators and traditional media,” the group’s primary motivation seems to be reaching the roughly 33% percent of young people who regularly get their news on TikTok, per a November Pew Research study.
President Joe Biden’s campaign debuted on the widely popular social network in February, while efforts to force a sale of the Chinese-owned service were ramping up.
“When Americans tune in to our convention this summer, whether they’re watching on television or they’re anywhere — scrolling on their phones, they’re going to see President Biden lay out his historic record of progress and bold vision for the future,” the DNCC said in an ad inviting creators to email them for credentials.
The original article contains 285 words, the summary contains 210 words. Saved 26%. I’m a bot and I’m open source!