It’s a scenario that terrifies America’s auto industry.
Chinese carmakers set up shop in Mexico to exploit North American trade rules. Once in place, they send ultra-low-priced electric vehicles streaming into the United States.
As the Chinese EVs go on sale across the country, America’s homegrown EVs — costing an average of $55,000, roughly double the price of their Chinese counterparts — struggle to compete. Factories close. Workers lose jobs across America’s industrial heartland.
One really bad deaign out of thousands made in 120 years of manufacturing. Still a pretty good average.
They had a few other famous failures (though not nearly as bad as the Pinto) including the Edsel and the Bronco 2. Both of which they removed from production and moved on to make something better.
Ford is literally the antithesis of what I was saying about a brand that just disappears after a fuck up rather than owning it and improving on the next one.