- cross-posted to:
- protonprivacy@lemmy.world
- MassMedia@lemmy.world
- technology@lemmy.world
- cross-posted to:
- protonprivacy@lemmy.world
- MassMedia@lemmy.world
- technology@lemmy.world
The Price of Free Google Report.
Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.
The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.
That’s a 577x difference between two people using the same free service.
Ah, being the product is the convenience that too many (majority) have no problem with. Indications are that they will see ads anyway, or why should they worry that their information is used for ads, or, most disturbing, its not important information