• Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
  • cygnus@lemmy.ca
    link
    fedilink
    English
    arrow-up
    91
    arrow-down
    1
    ·
    2 months ago

    Because it’s an exercise bike ✨on the internet✨

    • NatakuNox@lemmy.world
      link
      fedilink
      English
      arrow-up
      14
      arrow-down
      1
      ·
      2 months ago

      Why make crazy amounts of money on a stationary bike only once? When you can every time they want to use the bike? Capitalism innovation for the win baby!!!