• Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
  • underwire212@lemm.ee
    link
    fedilink
    English
    arrow-up
    9
    ·
    2 months ago

    The “signing up for Planet Fitness membership but not actually using the gym” is the real idiot tax. Well, yeah, I guess this one is too.