An anonymous donor gave $5.2 million to help purchase and renovate the 87-year-old movie theater, according to the West Newton Cinema Foundation, a nonprofit formed by residents to save the theater from demolition.
The goal is to raise $14m, for purchase, renovations, and operations. The article says that $2m of the $5m is going to be used in a campaign for matching donations. It’s a common tactic to get more people to donate. Even though they already have that money, they aren’t adding it to their total until more people chip in. If it works, it will get them up over $7m.
The goal is to raise $14m, for purchase, renovations, and operations. The article says that $2m of the $5m is going to be used in a campaign for matching donations. It’s a common tactic to get more people to donate. Even though they already have that money, they aren’t adding it to their total until more people chip in. If it works, it will get them up over $7m.