Many voters are willing to accept misinformation from political leaders – even when they know it’s factually inaccurate. According to our research, voters often recognize when their parties’ claims are not based on objective evidence. Yet they still respond positively, if they believe these inaccurate statements evoke a deeper, more important “truth.”
In summary: You and me, we’re in the same tribe, and we hold the superior worldview. Those people over there in the out-group are wrong. They also do things the wrong way, because they aren’t in our tribe.
Hearing this sort of talk pulls some strings in the human mind. There’s this interesting default setting that says tribalism = TRUE.