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Se can’t have a functional alternative if we don’t try and experiment dysfunctional ones and improve them. No system arises perfect. The argument that there is no alternative good enough is a tool to abot the creation of a good enough alternative through the improvement of not so good altemratoves.
We don’t requite perfection from capitalism, but require from it’s alternatives. Why? To block the possibility of a alternative, as all systems have problems, and initial experiments are problemsl ridden.
Contextual ads can be privacy preserving. As in Netflix ads in a entertainment page. The problem is targeting the ad on people, and not on content.