I wouldn’t call this a “smart workaround”. I mean, I can hardly blame the opportunistic fucks for doing it this way, and certainly the original sin in Apple’s licensing/certification bullshit, but it’s just an amazingly stupid way of doing this all around, brought about by both Apple’s and the earbud manufacturers’ greed.

Probably not anything that deliberate, but definitely it could be that D’amore wanted to keep building on the buzz TNA has been getting and grow it, and Anthem doesn’t want to make that investment in the company for whatever reason.