This is right on. The best PR right now is to say they’ll never sell. Take a hard line while they challenge the law in court. They can always have acquisition meetings in private, and announce it out of nowhere at the last second if they do find a buyer.

I use YNAB and I like the product a lot. But I really wish they would rethink their brand voice. “Cheeky” is not the tone I want from the tool where I’m entrusting all my private financial info.