Reddit’s U.S. User Decline Raises a Bigger Question After Its Earnings Beat
www.marketbeat.com
Reddit stock fell 22% despite beating Q2 earnings estimates, as flat U.S. logged-in user growth overshadowed strong revenue gains and rising per-user monetization.

Article from August of this year (not too cancerous once you get through the first two splash screens).

Reddit shares DROPPED despite increase revenue. Why? Objective signs of enshittification:

  • declining active user base
  • massive increases in revenue.

People are leaving so the ones that remain must be more heavily monetized, which leads to more people leaving–the enshittification death spiral.

Reddit will no longer be reporting logged-in users as a separate metric lol

  • Boozilla@sh.itjust.worksEnglish
    6·
    7 hours ago

    Maybe the bigger story here is how all these fuckers hide their numbers. Streaming services and so on. It’s all about fooling the suckers, er, investors.

    • schipelblorp@sh.itjust.worksOPEnglish
      2·
      7 hours ago

      Streaming services do report their membership, just not what shows…

      And I honestly don’t trust this article I posted, could be AI; seems weird investors wouldn’t want to know how many logged in users there are vs bots. Not knowing that would make reddit on par with a penny stock. It’s crazy to me that Reddit would stop reporting logged in users, though, of course, they can massage that number as much as the SEC will let them, which given their cozy relationship with the corrupt Trump regime, is probably a good deal.

  • Tollana1234567@lemmy.todayEnglish
    8·
    15 hours ago

    ALso AI is scraping reddit less and less, because of the lack of users because so many USERS with multiple accounts were being banned. now its overtaken by AI just posting , and reposting.

  • partial_accumen@lemmy.worldEnglish
    80·
    1 day ago

    Reddit disables…

    • APIs that many popular apps use to help users view Reddit and for users that hate the new interface
    • disables .compact and .mobile views which pockets of users like that hate the new interface
    • bans users on VPN
    • forces “old.reddit” to require a login which alienates users that hate the new interface

    Reddit: “Why are people leaving?”

    • Tollana1234567@lemmy.todayEnglish
      31·
      15 hours ago

      also trying to force users to use the APP, by constantly refreshing the page if you backspace. currently sink it/ yeold reddit extension can bypass the login pages, and make oldreddit usable on mobile for the time being.

      • Bluescluestoothpaste@sh.itjust.worksEnglish
        4·
        10 hours ago

        Honestly not even worth it, just dont use reddit anymore, there’s a million other things i can work on besides cracking reddit so i can view bot posts

      • Zedd_Prophecy@lemmy.worldEnglish
        29·
        1 day ago

        This I couldn’t believe - on my phone you get three scrolls to view the site and then are told. “To view more content download the app”. Seriously fuck that.

      • Karjalan@lemmy.worldEnglish
        41·
        23 hours ago

        FWIW you can avoid this, and still get old reddit without logging in via a Firefox (and probably other browsers) extension that automatically makes reddit links old.reddit

        • Tollana1234567@lemmy.todayEnglish
          1·
          15 hours ago

          on mobile use sink it extension, there is another yeoldreddit which also works, and the old reddit redirect on FF app. ironfox seems to not work properly though(it wont let you switch to oldreddit)

      • partial_accumen@lemmy.worldEnglish
        8·
        1 day ago

        Agreed. Don’t know why reddit corp doesn’t understand this.

        “Everyone that was young, left. The changes kept coming in without asking their users what they wanted. They should have held focus groups or product testing. I think when you focus on the money, you lose sight of where you’re going.”

        Seems like apt critcism, eh? Except that quote isn’t from an article on Reddit, its about Facebook. What confuses me most about Reddit corp’s restrictions over the past couple of years is we already have a walled garden social media that requires login to consume. Its called Facebook, and audiences are leaving that one even faster. Why would Reddit look at that declining user base and say “yes, thats what we want”?

        • PuddleOfKittens@sh.itjust.worksEnglish
          1·
          11 hours ago

          Login only makes perfect sense - you want data and tracking, and forcing a login as a condition of entry both permits easy tracking, and also lowers the barrier of entry for interacting (since you don’t need to create an account, as you already just did).

          It also makes it easier to block bots.

    • FoxAlive@lemmy.zipEnglish
      63·
      1 day ago

      Literally all those changes where strictly because reddit is only valuable for Ai training data.

      It started when google bought access to said data, and we where forced to stop using third party apps.

      Google dropped out of the deal and no one wants reddit. Reddit is full of bots, and pro palastine “hate speech” so in order to be valuable for Ai training data it has to use ai to moderate and kick out anyone who doesn’t produce valuable data, or is potentially a bot. They only want verified I’D users who don’t bring up issues that show up on googles front page.

    • schipelblorp@sh.itjust.worksOPEnglish
      15·
      1 day ago

      Huh. My problem was I was getting shadowbanned and suspended left and right, whereas as I had been an active daily participant for YEARS with absolutely no problem.

      You could avoid the bots and junk pretty easily be sticking to niche subs, but the banning and suspensions were unavoidable while commenting.

      • DickCaramel@piefed.socialEnglish
        6·
        18 hours ago

        The bizarre bans is what made me leave recently. Banned from a default sub i had been in for years for posting a link. There was no rules against links and the reason given was “we don’t like the link” then told “we don’t have to give warnings” when I asked why I would be permanently banned for doing something that isn’t against the rules. Then that same thing happened in another sub the next day. I don’t know what’s going on there but it’s almost like they want to cull the users who aren’t conforming to the way they want the content to be ingested.

      • Canajan@piefed.caEnglish
        2·
        1 day ago

        Same here, after years of use with no problems, AI mods and overzealous human mods started banning users all over the place.

        • Tollana1234567@lemmy.todayEnglish
          2·
          15 hours ago

          AI mods by individual subs, and reddits own filtering system. they even begun detecting the newer evasion methods, that spammers use.

          • Canajan@piefed.caEnglish
            2·
            1 day ago

            I voiced my displeasure at the Americans current government, and they kept saying I was breaking Reddits rules. This was crazy as I saw worse comments than mine constantly.

            • schipelblorp@sh.itjust.worksOPEnglish
              4·
              1 day ago

              Yeah, I noticed the same. I’m wondering if you crossed a certain line. I can easily imagine a political group monitoring certain accounts and reporting anything even remotely reportable. Like, in my case, I strongly suspect that being anti-Zionist put me on a list.

      • FoxAlive@lemmy.zipEnglish
        2·
        1 day ago

        Google dropped reddit as a source for Ai training data so they are trying to “clean up” to be sellable again.

    • N0t_5ure@lemmy.worldEnglish
      6·
      1 day ago

      I got so tired of engagement bots pinging me with inane questions every time I posted I comment I left and came here.

      • Zensate@feddit.orgEnglish
        7·
        1 day ago

        To be fair reddit users used to do that before the bots as well. Just pointless bad-faith pretending to engage without actually wanting to hear your opinion, just exhaust you for disagreeing with them.

      • AbsoluteBroomstick@lemmy.worldEnglish
        2·
        1 day ago

        I pop on occasionally and it’s a cesspool. I don’t even see many of my friends in my feed, just rage bait posts from outrage groups.

        • Bristlecone@lemmy.worldEnglish
          7·
          23 hours ago

          It would do more to stop it if you deleted your account. It was honestly probably one of the best things I’ve ever done for my mental health

          • AbsoluteBroomstick@lemmy.worldEnglish
            1·
            22 hours ago

            I keep it since family occasionally uses it to arrange gatherings, but I’m otherwise on it 2-3 times a year. I’m just not interested.

  • ikt@aussie.zoneEnglish
    112·
    1 day ago

    did you not read the whole article?

    the number of global daily active unique users (DAUq) grew to 130.3 million, representing YOY growth of 18%.

    it was us users specifically

    130.3 million users is still 130.2 million more than lemmy

    • addie@feddit.ukEnglish
      13·
      1 day ago

      Although 100k lemmings generate more genuine human interaction than ten billion redditors would do, so stuff them.

      • myyass@lemmy.worldEnglish
        7·
        1 day ago

        I think this is a big aspect, to actually interaction instead of shadow down votes for not having a popular curated opinion.

  • shishka_b0b@lemmy.zipEnglish
    7·
    1 day ago

    If OP is referring to full screen ads when they say “splash screen” then the URL fragment #google_vignette at the end of the link might be the culprit