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Being over in Murica, I have no idea on the context, but think it’s wonderful if it’s real.
the names of these people are amazing lol
There’s no context whatsoever in there, mate. Did British Cycling sell its soul to Shell?
Taken a bunch of money from them it looks like as part of shells greenwashing efforts. https://www.shell.co.uk/about-us/news-and-publications/media-releases/2022-media-releases/shell-uk-and-british-cycling-agree-long-term-official-partnership.html
What a joke. Thanks for the info.
There’s no context whatsoever in there, mate. Did British Cycling sell its soul to Shell?
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Well done! Is there a Lemmy community where I could find more of this?
I guess this would kinda fit in with A Boring Dystopia . Hopefully that link works, I’ve never linked a community before
Works for me!
Surprised this doesn’t fall under libel, claiming to partner with a brand and put words down as if they said them. Not that I don’t support God tier trolling of gas companies, just seems like they’d make a litigious move.
I assume no legal entities are involved here, and these are made and put up entirely undercover by activists.
Well, they’re on billboards so someone legally owns them even if the activists were the ones renting the spot. Someone has their real name tied to those and I’m sure a corporation would try and get something out of them.
Nope, they just put up their version of the billboard on some ad companies infrastructure. It is illegal, but does not carry a big punishment, and even so it is not enforced by the police. They even have a guide on how to do it:
http://brandalism.ch/wp-content/uploads/2016/12/Brandalism_Subvertising_Manual_web.pdf
Yes that was my point/assumption, they just printed them themselves and go put them up in the dark of the night.
Edit: this link was totally awesome, made me seriously consider it haha.
baaaased
love me some subvertising
