I’ve heard a lot of things about Jony Ive, but unqualified is new.
I suspect he (well, his design company) was asked to design something that not only stands out from all existing normal Ferraris, but is still unmistakably a Ferrari. I think this was accomplished here, just look at the rear lights and tell me you don’t get an F40 vibe. It also looks pretty small for its dimensions and weight, which I suspect was also intentional. It’s actually bigger and heavier than their crossover SUV and I believe the biggest car they’ve ever made, certainly in modern times. Half a meter longer than the 458. 30 centimeters longer than the 12Cilindri with its ridiculously long hood.
I also love how this is the guy behind the iOS interface (so basically all modern touchscreen interfaces), while it does have a touchscreen, the interior controls are actually mostly physical buttons and knobs, made of machined aluminium and glass. It looks a bit weird at first glance, but IMO it’s a pretty interesting combination of modern and retro. A throwback to the Ferraris of old while acknowledging that this is the future.
I’m not sure I’m a fan of a 5 seater Ferrari personally, though. Should be 2, 4 at the most. Wouldn’t have to be as tall in the mid-rear section if it was a 2 seater. The proportions remind me of Polestar 2, which is also an EV… I suspect this is all for efficiency, both aerodynamic and fitting a bunch of batteries in there.
If I was a multimillionaire, I think I’d buy one and if they made a proper 2 seat version, I’d upgrade from “I think” to “I’d definitely”. The interior alone is a breath of fresh air compared to most modern high-end cars. Put it this way, here’s a Porsche Taycan, another high end electric luxury sports sedan:
The Luce just went full retro and I love it. I think everyone likes the interior, its just the exterior that is bland and offensive. Take a look at the Rimac to see what a proper electric supercar should look like.
Which photo are you looking at? The screen on wheels Porsche that I added for contrast, or the Ferrari where nearly every surface is either leather, aluminium, or glass and the display is quite modest sized?
Well the Rimac is a hypercar, whereas this is (de facto, not de jure), a full-size luxury sports sedan, in which case I’m not even mad at the exterior styling, even if it isn’t my absolute favourite thing in the world.
The Rimac has 3 fewer seats, one less pillar, and is 30 centimeters shorter. It’s meant to be a track weapon, and it’s aerodynamics and styling reflect that. It’s pretty awesome.
The Luce is longer, taller and has more seats. If anything, the competition is Bentley, not Rimac IMO.
I agree with the points, and also the exterior “offensive” bits (eg front bottom intakes) might get improved with versions of it that will inevitability follow. I don’t dislike the general styling, just a few individual bits (that’s with evey car).
It is weird that it’s a standard saloon like every (non- hyper)EV, but whatever. That’s like what evey brand is doing.
But maybe they just can’t produce a sports EV for folk that would usually buy Ferraris anyway, so they simply made a long range cruiser (but with a cooled battery that can be depleted in 10 minutes if one so chooses).
However
get an F40 vibe
Yes, love the lights (that were og just cheap), but hate how they are under a (semi-)transparent slab of plastic spanning the entire width of the car. That looks awful (imho), “cheap”, & ages even worse. With (uni-)lights or “hyper-screens” or whatever, just don’t cover objects with shit instead of framing/designing a frame for them or whatever.
It’s great that we are getting so many EVs. But why can’t people hire qualified designers? There are so many ugly EVs.
The Italian design houses of the 70s-80s are all gone.
Gimme Giorgetto Giugaro back. He designed my current car, and I’m looking to by an 80s car based heavily on his design from the previous generation
Marcello Gandini designed every poster in every kids rooms for 30 years.
I’ve heard a lot of things about Jony Ive, but unqualified is new.
I suspect he (well, his design company) was asked to design something that not only stands out from all existing normal Ferraris, but is still unmistakably a Ferrari. I think this was accomplished here, just look at the rear lights and tell me you don’t get an F40 vibe. It also looks pretty small for its dimensions and weight, which I suspect was also intentional. It’s actually bigger and heavier than their crossover SUV and I believe the biggest car they’ve ever made, certainly in modern times. Half a meter longer than the 458. 30 centimeters longer than the 12Cilindri with its ridiculously long hood.
I also love how this is the guy behind the iOS interface (so basically all modern touchscreen interfaces), while it does have a touchscreen, the interior controls are actually mostly physical buttons and knobs, made of machined aluminium and glass. It looks a bit weird at first glance, but IMO it’s a pretty interesting combination of modern and retro. A throwback to the Ferraris of old while acknowledging that this is the future.
I’m not sure I’m a fan of a 5 seater Ferrari personally, though. Should be 2, 4 at the most. Wouldn’t have to be as tall in the mid-rear section if it was a 2 seater. The proportions remind me of Polestar 2, which is also an EV… I suspect this is all for efficiency, both aerodynamic and fitting a bunch of batteries in there.
If I was a multimillionaire, I think I’d buy one and if they made a proper 2 seat version, I’d upgrade from “I think” to “I’d definitely”. The interior alone is a breath of fresh air compared to most modern high-end cars. Put it this way, here’s a Porsche Taycan, another high end electric luxury sports sedan:
Here’s the Ferrari Luce:
The Luce just went full retro and I love it. I think everyone likes the interior, its just the exterior that is bland and offensive. Take a look at the Rimac to see what a proper electric supercar should look like.
How the fuck is that retro? It looks like a Silverado.
The steering wheel? And the seats? If you don’t know, you should look up some pics of Ferraris from the 80s and 90s.
That’s a massive reach on plastic potato.
Which photo are you looking at? The screen on wheels Porsche that I added for contrast, or the Ferrari where nearly every surface is either leather, aluminium, or glass and the display is quite modest sized?
Well the Rimac is a hypercar, whereas this is (de facto, not de jure), a full-size luxury sports sedan, in which case I’m not even mad at the exterior styling, even if it isn’t my absolute favourite thing in the world.
The Rimac has 3 fewer seats, one less pillar, and is 30 centimeters shorter. It’s meant to be a track weapon, and it’s aerodynamics and styling reflect that. It’s pretty awesome.
The Luce is longer, taller and has more seats. If anything, the competition is Bentley, not Rimac IMO.
That’s all true but its also a $600k Ferrari, and should look the part.
I agree with the points, and also the exterior “offensive” bits (eg front bottom intakes) might get improved with versions of it that will inevitability follow. I don’t dislike the general styling, just a few individual bits (that’s with evey car).
It is weird that it’s a standard saloon like every (non- hyper)EV, but whatever. That’s like what evey brand is doing.
But maybe they just can’t produce a sports EV for folk that would usually buy Ferraris anyway, so they simply made a long range cruiser (but with a cooled battery that can be depleted in 10 minutes if one so chooses).
However
Yes, love the lights (that were og just cheap), but hate how they are under a (semi-)transparent slab of plastic spanning the entire width of the car. That looks awful (imho), “cheap”, & ages even worse. With (uni-)lights or “hyper-screens” or whatever, just don’t cover objects with shit instead of framing/designing a frame for them or whatever.