• Rinox@feddit.it
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      7 days ago

      I think it has more to do with being readable on small screens, like mobile phones. It still doesn’t make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.

      • Hackworth@lemmy.world
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        7 days ago

        All the companies are gonna merge over the next decade or so, leaving a handful of megacorporations to lord over our cyberpunk dystopia. It’s just easier if all their logos already look the same.

      • RememberTheApollo_@lemmy.world
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        7 days ago

        Oh, I wasn’t being entirely serious, though there is an element of truth to it. It probably is a measurable cost savings over the scale of the business.

        I still think these unremarkable corporate logos are boring AF. Just makes them visually soulless along with just being corporate soulless.

        • BrowseMan@sh.itjust.works
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          7 days ago

          I completly agree these logos are boring. The brand lost so much character and flare.

          However I totally see “cost less” as one of the reason why these changes were pushed (especially for clothing brands).