āThe 155-year-old Campbell Soup Company plans to drop āsoupā from its corporate name,Ā rebrandingĀ as The Campbellās Company.Ā MoreĀ consumersĀ areĀ reachingĀ for snacks and ditchingĀ ready-to-serve soups, and the company has bought up other food lines to grab them.ā
āSoup Soupā wouldāve been better
See I told them they shouldāve hired you but they just wouldnāt listen to me
no soup-soup for you!
Campbellās āCampbellās Soupā Soup
R.i.p. No accounting for taste podcast. Soup, Soooouuup!
Itās because of Woke, isnāt it?!
/s
I blame Gen Z not eating soup. /s
If you people would just make your soup at home instead of having your pastaccinos, you would be able to afford college, housing and retirement.
Soup for my family š§±
Iām surprised itās not already just āCampbells Inc.ā
At least itās a relatively minor change, they wonāt lose 155 years of brand recognition.
Right I thought they were dropping the name which would be stupid, but theyāre just removing the āsoupā.
Well it was either drop the word soup completely, or put it in quotes on the label.
Condensed Campbellās? Thatās just weird.
Cmpbls
As long as they donāt take their V8 vegetable juice or other staple products off the shelves or change their original recipes, I see no problem with this.
Mmm a fellow v8 lover I see. I could drink gallons of that salty goodness if left alone near the fridge.
I dunno, disconnecting from history might be a problem. It might be good for them to be reminded that, however big and conglomerate they get, they started as a humble soup company.
It would be like if Ford rebranded as āFMCā, how long would it take for the corporate memory to forget Henry Ford was a real person?
Theyāre still keeping the original family name as Campbellās though. Theyāve just diversified enough that soup isnāt the only thing they make, and they donāt want their customers to think the only thing they make is soup anymore.
I dunno, makes sense to me.
We could go on into other company and product renaming done for other reasons. Aunt Jemima never hurt anyoneā¦
Aunt Jemima never hurt anyoneā¦
Well ā¦
The name was derived from minstrel shows in the late nineteenth century, specifically from a song called āOld Aunt Jemima.ā Minstrel shows, which were popular in the 19th and 20th centuries, were racist performances done by black-faced white men. In these degrading enactments, men would imitate āmammies,ā which were enslaved Black women who cared after a white family and were portrayed to be content in this submissive state.
https://www.hercampus.com/school/mcmaster/truth-behind-ain-t-yo-mama-aunt-jemima/
I believe āAunt Jemimaā is a reworking of āaināt your mama.ā
Hmmā¦ interesting. Thanks for sharing. š
Now can someone explain why they renamed Cracker Jacks to Cracker Jills, with a cartoon black girl as their new mascot?
Like seriously, couldnāt they have the respect to call it Caramel Jills? Why they gonna call her a cracker?
We created Cracker JillĀ® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.
https://www.crackerjill.com/faqs
āCracker Jack has been part of sports for over a century, as records were made and rules changed. Weāve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that theyāre represented even in our most iconic snacks.ā
And they didnāt rename Cracker Jack. They added Cracker Jill. Itās still the same product regardless of the packaging, just with more representation.
And? Cracker Jill? How about Caramel Jill instead?.. š¤
Sorry, but I donāt think their marketing department really thought that one through. I mean hell, itās a caramel covered snack!
Making your own soup is the epitome of good eats. 1 hour on a stove, blend, and keep in the fridge for up to a week.
Figuring out the ingredients can be a pain, but once you figure that out, you will never touch a can of soup save for certain outdoors wilderness situations.
Soup is bad food.
i dunno. i personally think itās souper.
Itās not food, itās a lumpy drink.
